Just Mike

I sell tinfoil to people who wear tin foil hats.

With the right playlist, and enough caffeine, anything is possible

Wait… You Sell Tin Foil?

No, but you might. You might sell socks to people who wear shoes, or dental floss to people who have teeth. Whatever you sell requires infrastructure to support a strategy that grows revenue. My role is to guide leadership (that’s you) into right sized solutions.

25+ years
100’s of clients
1000’s of hours deploying successful eCommerce & marketing technology stacks
Countless hours saved in automation systems
1,000,000,000+ marketing messages sent
Zero fear, infinite curiosity

Who is this Mike guy anyway?.

The Etude: The Road To Success. The allegorical cartoon issued by the National Cash Register Company. Theodore Presser Company, printed it in its October 1913 issue.

What Does Your Stack Look Like?

Unsure how to answer? It’s not always a straight line from where you are, to where you want to be. Business can not just stop because you realize upgrade hell is on the horizon.

Your stack needs to be a reflection of your business model, not what dictates it.
You feel that something is holding you back, but can’t quite get past it.
You know in your bones that if you only had someone to guide you, it would all turn out right.
You are in the right place

Learn more about me. Or reach out to start a conversation.

I'll let others do my bragging

The only accolade I seek is the success of your project… but a guy has gotta flex now and then right?

"Our experience with Mike was hands down the best experience we've had with any martech consultant. He is very experienced in Ecommerce and Email Marketing. He gave us an A+ performance and we highly recommend him to anyone looking for help with their ERP/Ecommerce or email marketing stack."

Lax Media Marketing Agency

"Mike absolutely crushed it! Wow. He understood the urgency of the issue and made this work a priority. He quickly diagnosed potential issues. He easily communicated and worked with my team. He demonstrated a wide variety of expertise in multiple platforms/services/technologies. He used best practices and industry experience to guide us. We tried multiple fixes and kept working until the issue was resolved. Completely exceeded my expectations. Likely the best resource i've come across. Looking forward to working with Mike going forward."

Mike App Founder

"STUD just a smart guy that genuinely wants to help others"

Dayten Lead Generation Agency

"I worked with Mike for over two years to relaunch my two websites. His skills and attention to detail are impeccable. Mike has suggestions for just about every thing needed when asked. He setup two servers of ours, installed Magento 2.4, and guided me in building out the websites with products and content. Mike also has a very keen eye to SEO and gave his guidance throughout the entire process. If you are needing expert advice on how to build out a complicated web platform, Mike is definitely the person to reach out to."

Robert eCommerce Founder

Writings & Ramblings

3 Posts

claude-code | Nov 5, 2025

Building a Token-Efficient AI-Augmented Workspace: A Solo Developer's Journey

Exploring how to manage multiple tech stacks with Claude Code while reducing token costs by 98% through smart workspace architecture and pre-processing scripts.

claude-code | Nov 1, 2025

Why Claude Code Programming Language Agents Are a Great Idea

I was skeptical about language-specific agents for Claude Code, assuming Claude already knew programming languages well enough. I was wrong. Here's why specialized language agents add real value.

Personal | Oct 31, 2025

The Road to Success: 25 Years With One Image

How a 1913 allegorical cartoon became my North Star through bouncer jobs, 3:45 AM dial-up sessions, and the obsessive journey from broke to consultant.